Sustainability

Mission & Vision

As the next generation of fashion creators, we're committed to prioritizing the planet's health and well-being all while delivering hot, on-trend clothing. Our mission is to merge style with sustainability, taking intentional steps to minimize our carbon footprint through eco-friendly packaging and waste reduction practices. Join us in looking good, feeling good, and doing good for our precious shared home.

Sustainability Practices

Try & Repeat model:

We've embraced a try-and-repeat production model to minimize waste from mass production. We start by crafting a limited number of units when introducing a new style. Then, as we gauge customer demand, we scale production accordingly. This approach reduces excess inventory and ensures that every piece created is purposefully made, aligning with our commitment to sustainability and quality.

Pre-order Policy:

Pre-ordering with us not only ensures you get the clothes you love but also supports our commitment to sustainable production. Our innovative system lets you reserve your favorite items while minimizing excess inventory and waste.

Annual Sample Sales

Rather than consigning unsold samples to the landfill, we give them a chance to find new homes. Our sample sales offer customers exclusive access to these unique pieces, crafted with the same attention to detail and quality as our full line. Anything that is not purchased is directly donated to those in need. It's not just about reducing waste; it's about extending the lifecycle of our products and embodying our commitment to sustainability.

Recycled Packaging & Cardboard:

Our polybags and packages are crafted from recyclable materials, and available in six sizes, to minimize waste and ensure a perfect fit for each product. We're proud to use recyclable boxes for international shipments, eliminating external tapes that could hinder the recycling process. By eliminating external adhesive strips, we ensure these boxes are fully recyclable, contributing to a more sustainable future.

Environmental HQ

Within our offices, we have implemented measures to ensure we are doing everything possible to reduce our carbon footprint. We enforce a paper-free policy by transitioning all manual processes to digital formats. We have eliminated the use of plastic utensils and prioritized recycling whenever possible. As a company, we are dedicated to minimizing waste in all forms and believe it is our responsibility to be accountable for our carbon footprint.

Models and Ambassadors Diversity

We're on a mission to amplify the representation of women of color, celebrating diversity across backgrounds and body types in our selection of brand ambassadors and models. Recognizing there's always room for improvement, we're committed to continuously introducing fresh, diverse looks until every woman sees herself represented in our brand.